Why made in Europe?
Responsibility, proximity and value creation.
Because they are the foundation of sustainable success — and because what we decide today shapes the prosperity and security of our region.
Made in Europe is not a marketing claim. It is a deliberate business decision. Our social, economic and industrial life takes place in regions — and these regions build on one another, from the family to the community of states.
Why Europe?
The next higher, meaningful region.
In many industrial sectors, purely local sourcing is no longer realistic today. Production sites are distributed internationally, expertise is highly specialized, supply chains are complex. For us, Europe is the level at which both come together — feasibility and values.
- 01comparable values
- 02High quality standards
- 03legal certainty
- 04Technical expertise
- 05short distances
The logic of the regions
Each level builds on the previous one.
Regions are not abstract constructs. They emerge where people live, work and do business. Only if the lower levels are stable can the next higher level also function sustainably in the long term.
Europe is the level at which industrial procurement remains realistic today without losing proximity. That is why this ring is highlighted — it bears the twelve stars of the flag.
Economic value creation also follows this logic. Companies, jobs, know-how and investments have their impact first where they originate. The closer these cycles are, the more stable they are — which is why responsible procurement always starts as locally as possible.
The three key reasons
What it comes down to in everyday life.
Technical products require consultation, experience and direct exchange. Proximity enables rapid coordination, joint development and sustainable partnerships.
Short distances mean fast delivery times, reduced dependencies, and a lower environmental impact. Production and demand move closer together.
Value creation secures jobs, expertise and the future. Those who manufacture in Europe strengthen the economic cycle from which we all benefit.
Responsibility instead of pure price logic
The value of a product is not determined by its price alone.
It is also created where you don’t see it on any quotation. Made in Europe stands for these four factors — they are the part of the price that isn’t shown on the sheet.
Connection to STASTO
Who is behind the initiative.
The “Made in Europe” initiative was launched by STASTO. For more than 50 years, STASTO has been a partner to the automation industry, combining technical expertise with responsibility. We consistently put this mindset into practice — including in our procurement.
Made in Europe thrives on collaboration
Those who take part make it credible.
The initiative grows with the companies that share the same mindset. See who is already on board — or get in touch with us.