Why made in Europe?
Because responsibility, proximity and value creation are the foundation of sustainable success.
Made in Europe is not a marketing statement.
It is a deliberate entrepreneurial decision.
Our social, economic and industrial life takes place in regions. These regions are built on one another – from the family to the community of states.
What we decide today will shape the prosperity, security and future of our region.
Why Europe?
In many industrial sectors, purely local sourcing is no longer realistic today.
Production sites are distributed internationally, expertise is highly specialized, and supply chains are complex.
For us, Europe is the next higher, meaningful region.
• comparable values
• high quality standards
• legal certainty
• technical expertise
• short distances
The logic of the regions
Regions are not abstract constructs. They emerge where people live, work and do business.
Each level builds on the previous one. Only if the lower levels are stable can the next higher level function reliably in the long term.
- Family
- Neighborhood
- Municipality / City
- Region / Country
- Europe
- World
Economy follows the same logic
Economic value creation also follows regional structures.
Companies, jobs, expertise and investments have their first impact where they are created.
The closer these circuits are, the more stable they are.
That’s why responsible sourcing always starts as regionally as possible.
The three key reasons
Competence on-site
Technical products require consultation, experience and direct exchange. Proximity enables rapid coordination, joint development and sustainable partnerships.
Short routes
Short distances mean fast delivery times, reduced dependencies and a lower environmental impact.
Production and demand are moving closer together.
Regional added value
Value creation secures jobs, expertise and the future.
Those who produce in Europe strengthen the economic cycle from which we all benefit.
Responsibility instead of pure price logic
The value of a product is not determined by its price alone.
It is also caused by:
• Working conditions
• Qualification
• Sustainability
• Reliability
Made in Europe stands for these values.
Connection to STASTO
The "Made in Europe" initiative was launched by STASTO.
For more than 50 years, STASTO has been a partner to the automation industry, combining technical expertise with responsibility.
We consistently put this attitude into practice – including in our procurement.